The Horse First Challenge

The Horse First Challenge is a 30-day virtual event celebrating the everyday moments that put the horse’s well-being first.

Big changes in the horse world start with small, conscious choices — the ones we make in real time, every day, to listen to the horse, respect their needs, and protect their physical and emotional welfare.

Through this global challenge, participants pledge to notice, honor, and share their #HorseFirstMoment — from recognizing a subtle stress signal, to giving a horse extra time to process, to simply choosing patience over pressure.

Every post using the hashtag #HorseFirstMoment builds a movement, inspiring others to put horses first and reminding the world that true horsemanship is rooted in feel, kindness, and respect.

Whether you're a lifelong equestrian, a trainer, a groom, a veterinarian, or simply someone who loves horses, this challenge is your invitation to stand up for a better future — one moment, one decision,…